Marketing Cookies
Marketing cookies store information regarding visited websites of users. This data is used to display personalized advertisements tailored to user interests.
The Facebook Pixel is a tracking tool that allows Facebook to track user behavior on a website and use that data for advertising purposes. When a user visits a website that has the Facebook Pixel installed, a cookie called \"_fbp\" is set on their device.
The _fbp cookie contains a unique identifier for the user and records information about their browsing session, such as the pages they visited, the products they viewed or added to cart, and the actions they took on the site. This information is then used to create custom audiences for advertising on Facebook.
In addition to the _fbp cookie, the Facebook Pixel may also set other cookies on the user\'s device, such as the \"fr\" cookie, which helps Facebook to deliver relevant ads and measure the performance of those ads. The \"fr\" cookie contains encrypted Facebook user IDs and browser IDs.
Overall, the Facebook Pixel cookies are used to help businesses understand how their ads are performing and to optimize their ad campaigns for maximum effectiveness.
The Google Analytics _ga cookie is used to track users and their interactions with a website. Duration: 730 day/s
